Название бренда и дизайн - верхушка брендинга. Именно ее видит потребитель, когда выбирает и покупает
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Идея бренда
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Видение, миссия, ценности, атрибуты
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Преимущества, предложение
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Требования к коммуникациям
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Платформа бренда
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Рекламные коммуникации
«Подводная» часть брендинга - это глубокая проработка стратегии конкурентной борьбы и построение платформы для разработки идеологии бренда - наша уникальная экспертиза
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Сбор данных и анализ рыночной ситуации
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Сегментирование рынка
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Динамика и прогнозы
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Перспективные ниши
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Сегментирование аудиторий
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Потребности
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Драйверы
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Механика принятия решения
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Инсайты
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Анализ текущего состоянии бизнеса
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Емкость и динамика рынка
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Ценовой анализ
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Анализ продуктовой структуры
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Специфика отрасли
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Конкуренты
Базовые работы:
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