I believe that strategy and branding can change not only a company's image, but also its very way of thinking – making a business more conscious, stronger, and more connected to people. Alexander Magidson, founder of Brand Brothers
Apriori Deluxe – development of the line in the premium segment
Following the Apriori brand refresh, the company launched a new line of Apriori Deluxe mini-bars—bright flavors created for instant pleasure. Our goal was to continue the brand's visual strategy but translate it into a more compact form.
Дизайн упаковки
2025
DESIGN STRATEGY. Apriori Deluxe is a story about a small bar that should make a big impression. Therefore, we focused on maximizing flavor visualization while maintaining Apriori's signature purity and delicate aesthetic. What we did:
1. Each SKU received its own "delicious" palette – from raspberry and fuchsia to lime and sunny orange. Color became an emotional code, helping the customer choose according to their mood.
2. The centerpiece of the composition is a window through which the bar is visible. You can see the structure of the chocolate and the texture of the nuts and berries.
3. We emphasized premium quality, but retained a lighter element in the design – this is chocolate that's easy to take "on the go," try a new flavor, give, or share.
FLAVOR DESCRIPTION. The line includes: white chocolate with hazelnut, pistachio, and strawberry; Milk chocolate with almonds, hazelnuts and pistachios; dark chocolate with almonds and cranberries.
