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I believe that strategy and branding can change not only a company's image, but also its very way of thinking – making a business more conscious, stronger, and more connected to people. Alexander Magidson, founder of Brand Brothers
Naming is the process of creating a brand name that conveys its essence, character, and evokes the desired emotions in the audience.
We create names based on brand strategy: meaning, audience, context, and culture. Naming isn't a random inspiration, but a rigorous process: from semantics and creative directions to checking phonetics, associations, and even domain zones.
We know how to make a brand name not just appealing, but effective – helping build brand recognition, reflecting its positioning, and distinguishing it from competitors.
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