top of page
I believe that strategy and branding can change not only a company's image, but also its very way of thinking – making a business more conscious, stronger, and more connected to people. Alexander Magidson, founder of Brand Brothers
Packaging design is one of the primary ways a brand communicates with its customers. We create more than just a "pretty box." We instill an idea that conveys the product's value. And most importantly, the packaging should be enticing to use.
Our work begins with contextual research—understanding the audience, category, and brand's role on the shelf. We consider form, architecture, composition, fonts, and color coding to ensure every solution is functional and speaks the brand's language.
When developing a design, we establish a communications priority – this is the sequence of information perception by the buyer: brand, category, benefits, values in the hierarchy we need.
bottom of page