I believe that strategy and branding can change not only a company's image, but also its very way of thinking – making a business more conscious, stronger, and more connected to people. Alexander Magidson, founder of Brand Brothers
Apriori – a gift box that transforms taste into aesthetics
The Apriori brand continues to develop its gift line and approached us with the task of creating packaging design that would aesthetically complement the brand's updated philosophy. The task was to develop packaging that would highlight the product's premium nature and simultaneously distinguish the box in the gifting segment.
Дизайн упаковки
2023
CONCEPT. A gift is always a moment of pleasure, and we proposed enhancing this emotion through a visual image of nature, where the taste of chocolate originates (the cocoa bean).
We used airy graphic leaves and cocoa beans, but interpreted them in a new way: with textured, deep lines and printing effects, we added a three-dimensional shadow, almost a "bas-relief" feel. This created a paper-like effect – light, premium, and sensual.
PACKAGING DESIGN.
1. White, almost "sculptural" surface. The three-dimensional graphic leaves create a handmade feel and emphasize the naturalness of the chocolate.
2. Metallized APRIORI logo. The brand mark is embossed and highlighted with metallized foil – a sign of premium quality and aesthetics. It remains the main element, but works subtly, without overloading the design. 3. Panoramic window (for the mini chocolate bar version). The box with 32 mini chocolate bars gains an additional emotional element – the opportunity to see a palette of flavors. This enhances the brand's "visual gastronomy."
4. Emphasis on ingredients. For the candy version, we placed the product and ingredients at the bottom of the packaging. They look fresh and natural, adding a sensual touch and reinforcing the promise of flavor.
