We previously launched an updated Apriori brand line for the company "Vernost Kachestvu" (Loyalty to Quality). The client once again turned to us to create a modern and attractive design that would: position the brand in the healthy products category, attract a young and active audience, maintain the elegance and sophistication characteristic of Apriori, and visually support the launch of the new logo and updated corporate identity.

The Apriori Wellness line is a blend of taste, health benefits, and aesthetics. We developed a visual concept in which purity, light, and minimalism reflect the essence of this new direction. The collection includes four flavors: white and milk chocolate, suitable for vegans and those with lactose intolerance; milk chocolate with added protein – for those who prefer an active lifestyle; and classic combinations with a subtle wellness accent. Each packaging visually emphasizes the naturalness and lightness of the recipe: a light palette, refined details, and modern typography. It's especially significant that the new Apriori logo first appeared in the Wellness line—the brand's way of announcing its update, maintaining continuity and enhancing its aesthetic.

As a result, we helped Apriori take a step into a new segment and reimagine the chocolate category. Wellness is a new habit: enjoying yourself and staying in harmony with yourself.