I believe that strategy and branding can change not only a company's image, but also its very way of thinking – making a business more conscious, stronger, and more connected to people. Alexander Magidson, founder of Brand Brothers
Cross Fish – a street food-style fish snack
Polar Seafood launched its own brand of fish snacks, Cross Fish – ready-to-eat fish-based meals tailored to the urban lifestyle. Our challenge was to create a packaging design that would make the product stand out on the shelf, emphasize its modern format, and speak to a young audience in their own language.
Дизайн упаковки, Фуд-съёмка
2016
DESIGN. We based the visual style on the street food concept—dynamic, vibrant, and urban. It immediately conveys: this is a quick, convenient, and delicious snack.
Key Solutions:
– Expressive typography. Large, bold fonts built on contrast ensure the packaging stands out from a distance and is easy to read on the move.
– Bright accents and color navigation. A key objective is to quickly differentiate SKUs. To achieve this, each item received its own color accents, but within a unified system.
– Appetizing product photography. We conducted a photo shoot specifically for the packaging design—product compositions that highlight texture and nutritional value.
– The texture of a natural stone surface is used as a background.
– An image of a fish is integrated into the logo.
