I believe that strategy and branding can change not only a company's image, but also its very way of thinking – making a business more conscious, stronger, and more connected to people. Alexander Magidson, founder of Brand Brothers
Crrrispy Boom – packaging for children's private label
The Russian hypermarket chain Samberi, the largest in the Far East, approached us to develop a packaging design concept for its children's line of private-label products.
Дизайн упаковки, Разработка персонажа
2021
cRRRispy BOOM is a line of healthy breakfast cereals for children, designed by us for the Khabarovsk supermarket chain "Samberi." The design is aimed at children, and at the center of the concept is the cheerful Far Eastern leopard, which lives in the mountainous and forested regions of the Russian Far East. The line includes chocolate and milk-filled cereals, as well as Choco Boom instant cocoa.
