INSIGHT. Parents know that convincing a child to eat vegetables is no easy task. But the small format helps turn the process into a game: it's easier for a child to accept food that looks "made for them." Furthermore, children actively respond to the appearance of products: they see the packaging in their parents' hands and identify "children's" food as a separate category.

This formed the basis of the design strategy:

- emphasize the small size of vegetables;
- create packaging that visually "speaks" to children and parents;
- gently differentiate from the classic HORTEX product range while maintaining brand recognition.

PACKAGING DESIGN. To convey the "mini" format, we abandoned the traditional photorealistic compositions and opted for an illustrative approach. This made the packaging look lighter, friendlier, and more relatable to children.

Key design principles:
- simple, bright, clear illustrations of small vegetables;
- visual emphasis on "Mini" so that parents immediately understand the difference;
– a light, optimistic palette that creates a playful feel;
– maintaining elements of the HORTEX brand identity to build trust.

RESULT. We developed three SKUs for the new HORTEX Mini line: mini broccoli, mini cauliflower, and mini carrots. The product filled a vacant niche in the category, became a convenient solution for parents, and achieved noticeable shelf appeal thanks to its unique visual identity.