STRATEGY. Limbra is a local brand from St. Petersburg. It offers a new take on sportswear that's beautiful for both training and everyday wear. The Limbra girl is free and honest with herself and the world. She's not shy about her desires, never stunts her self-realization, and isn't afraid to combine different aspects of herself: boldness and softness, femininity and inner strength. Her beauty lies in strength, confidence, and uniqueness. The brand stands for sexuality without vulgarity. Be provocatively attractive in Limbra while maintaining your originality.

NAMING. The brand name, Limbra, is a neologism. It was chosen for its assertive and energetic sound, which is relevant to the sports market. It is also elegant.

IDENTITY. The brand's visual identity is laconic and monochrome. We avoid flashy accents, but we reinforce the brand's importance through a simplified layout. The letter "I" in the name serves as the accent, emphasizing not only the brand's individuality but also the special status of those who wear Limbra clothing.