I believe that strategy and branding can change not only a company's image, but also its very way of thinking – making a business more conscious, stronger, and more connected to people. Alexander Magidson, founder of Brand Brothers
Milx Barista – the art of foam and flavor
The Milx brand has expanded its line by launching a new category – alternative milk for baristas. We were tasked with creating a design that would maintain continuity with the core Milx line while emphasizing the product's professional focus – for the coffee industry, baristas, and coffee lovers.
Дизайн упаковки, Разработка персонажа
2025
IDEA. The core concept of the design is to combine technology and humanity. We wanted the packaging to convey not just the barista product category, but also the atmosphere of craft brewing, warmth, community, and the art of coffee making.
PACKAGING DESIGN. The design is based on a combination of craft brewing and the brand's signature turquoise color. The color scheme remains recognizable for Milx Barista, but is complemented by illustrative elements – a slightly warm, retro touch.
ILLUSTRATIONS. Each flavor in the line (banana, almond, coconut) has its own barista character. Simple, lively contour illustrations create a sense of handcrafted craftsmanship, a craft approach, and an emotional connection with the product. Through them, the brand speaks not to the mass market, but to those who love their craft.
RESULT
We created packaging that combines the aesthetics of professional coffee with the accessibility of herbal beverages. Milx Barista is part of coffee culture, visually recognizable and emotionally warm.
