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Milx – in new trendy flavors

We were tasked with expanding the Milx brand line by adding new flavors – Banana and Dubai Chocolate. We needed to carefully craft the product composition while maintaining the familiar packaging architecture and branding.

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2024

SOLUTION. We retained the packaging architecture and brand identity, while emphasizing flavor through color and product composition. Banana Milk is packaged in bright, sunny tones, emphasizing its lightness and naturalness. "Dubai Chocolate" is the first SKU in which we changed the drink's color, bringing it closer to cocoa and caramel notes—the way it really is.

RESULT. The updated line retains its vibrant, emotional appeal, maintaining its recognizability. The new flavors are visually distinguishable on the shelf and expand the perception of Milx as a brand that experiments while remaining true to its aesthetic of naturalness and pleasure.

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