I believe that strategy and branding can change not only a company's image, but also its very way of thinking – making a business more conscious, stronger, and more connected to people. Alexander Magidson, founder of Brand Brothers
Moni Loni – gluten-free baby cakes
We were approached by Foodcode, a manufacturer of a wide range of healthy products. The company planned to launch sugar- and gluten-free children's biscuits. We were tasked with developing characters, identity, and packaging design for the new children's brand, "Moni-Loni."
Дизайн упаковки, Разработка персонажа
2021
PACKAGING DESIGN. The packaging design centers on a dog character. In his world, he creates healthy recipes and bakes cookies free of sugar and harmful additives, making them appealing to both children and parents. "Moni-Loni" fits easily into the children's cookie category, while still having a unique look. The character is cheerful and sociable, easily makes friends, and thus develops a loyal following.
RESULT. The line launched with two products – sponge cookies with chocolate and vanilla fillings. The brand was created with the potential to expand into related segments.
