
I believe that strategy and branding can change not only a company's image, but also its very way of thinking – making a business more conscious, stronger, and more connected to people. Alexander Magidson, founder of Brand Brothers

NG Chemicals – rebranding of a chemical reagent manufacturer
The company approached BrandBrothers with a rebranding task – the old logo was outdated, and the identity hadn't received the attention it deserved for 10 years. We proposed a solution that would maintain continuity while also developing the identity and making the symbol more functional.
Разработка логотипа, Разработка фирменного стиля, Создание бренд-бука, Дизайн презентации, Web-дизайн, Ребрендинг, Айдентика
2021
The history of NG Chemicals began in 2011. The company specializes in the development, production, and engineering support of chemical products used in various stages of reservoir recovery enhancement and oil well stimulation. In the previous version, a black drop of oil was surrounded by waves: blue, symbolizing the water used in hydraulic fracturing, and green, symbolizing the environmentally friendly nature of the method. In the new version, we retained this idea, but now the logo is presented as a monogram. The project included the development of a brand book, presentation materials, a labeling system, and technical documentation templates.











