STRATEGY. We've focused on provability and expertise: our strategy is built around three pillars: science (evidence), reliability (project guarantees), and convenience (logistics and application). Communications are targeted at buyers, contractors, architects, and facility managers: concise, documented, and free of unnecessary, refined rhetoric.

NAMING. Nulla (from the Latin nulla) means "nothing" in our concept of "nothing remains." A laconic, international, and easy-to-remember name that immediately emphasizes: zero germs, zero doubts.

BRAND PLATFORM. Positioning: Professional antiviral and antibacterial coatings with independently confirmed effectiveness – for specialized and residential spaces. Brief promise: Instant destruction of pathogens on surfaces and resistance to regular cleaning and disinfectants. Slogan: Next step to purity.

SUMMARY. Nulla is an engineering promise: a coating that kills surface germs, scientifically proven and packaged in a product and commercial format. The brand transforms technology into a working solution – with evidence, service, and a clear implementation logic.