The brand is new, but the product range is familiar: natural, safe plant-based products suitable for both side dishes and standalone meals. We needed to develop a solution that would help the new brand quickly gain shelf space among a large number of competitors and create a clear consumer image.

IDEA. "Healthy dishes for every day that are easy to prepare." The name "Simply Great!" is built on a play on homonyms, allowing it to work in two directions at once:

– A rational promise – easy to prepare;
– Emotional benefit – truly great for the whole family.

Thus, the brand communicates both health and convenience, perfectly matching the expectations of today's IQF audience.

PACKAGING DESIGN. In the frozen food category, visual communication must work in seconds – consumers make decisions especially quickly on a cold shelf. We made the design as "edible," honest, and vibrant as possible, ensuring the products look fresh and appealing.

Key design principles:
1. Product dominance. To achieve this, we conducted a product shoot. Large, rich, and detailed images of vegetables and side dishes are the main visual protagonist. The customer immediately sees what they'll get, and the appetizing presentation inspires confidence.
2. Communicating ease of preparation. We highlighted the cooking time on each package—one of the key triggers for choosing IQF. For busy families and people who want to eat healthy without complications, this information is crucial.
3. Brand as an emotional accent. The "Simply Healthy!" logo is bright, friendly, and dynamic—it sets the tone for the product line. The name is instantly memorable, and the tone of communication is light and positive.
4. Clear product navigation. We used bright color coding and clean compositions to make it easy for consumers to distinguish between mixes, side dishes, single-products, and entrees.