I believe that strategy and branding can change not only a company's image, but also its very way of thinking – making a business more conscious, stronger, and more connected to people. Alexander Magidson, founder of Brand Brothers
Terrazzo – packaging design for cheeses with fillings
A semi-hard cheese producer approached us with the task of developing a name and packaging for a new product line featuring original natural fillings—pieces of nuts and chestnuts, literally "fused" into the cheese, creating a unique texture. The goal was to create a brand with a European character and aesthetic that would stand out on the shelf and appeal to the tastes of Russian consumers, who traditionally gravitate toward Western gastronomy.
Дизайн упаковки
2018
IDEA. Russian consumers perceive Western aesthetics as a symbol of quality and the taste of culinary culture. Therefore, we sought a visual metaphor that combines naturalness, craftsmanship, and European style. The key insight was the appearance of the product itself—inlays of nuts and chestnuts creating a complex pattern within the cheese. We found the perfect example: Venetian terrazzo. This is a type of 15th-century floor mosaic created from natural materials: marble chips, stone, and minerals. Terrazzo is prized for its durability, beauty, and naturalness—the very qualities that producers infuse into their cheese. Thus, the brand concept and the name "Terrazzo" were born, registered in a simplified and memorable spelling.
PACKAGING DESIGN We created packaging that conveys the aesthetics of terrazzo through:
– a textured visual language inspired by marble mosaics – organic shapes, soft contrasts, and natural pops of color;
– a natural palette reflecting the tone of the cheese and its fillings: nuts, chestnuts, and grains;
– a minimalist composition that places the visual emphasis on the product's texture – thus emphasizing the quality and originality of the recipe;
– a European character evident in the typography, proportions, and overall simplicity.
The packaging has become an aesthetic object that communicates the brand's values: naturalness, craftsmanship, and the pleasure of taste.
